The base salary range for this position is $65,000- $75,000, plus opportunities for bonus, benefits and commission, if applicable. The base pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to relevant skills, experience, and capabilities.
Required Education:
4 Year Degree
Internal Number: EMAIL007076
Description
Position Location(s): You may be based in Falls Church, VA, DC Metro, or near any other major Astound market office
Astound Broadband, the sixth-largest telecommunications provider in the United States, is a leading supplier of cutting-edge technology and communications services—and applicants like you make it all possible. To develop your career, we provide one-on-one training and coaching, a supportive work environment and the opportunity to represent a superior telecommunications company.
Additionally, we offer a robust benefits package, including rewards, recognition and employee discounts to ensure your continued success. With us, you’ll stay empowered to do your best work by creating astounding possibilities for local communities and beyond.
A Day in the Life of the Email Marketing Coordinator:
Core responsibilities are focused on email operations to execute various email marketing campaigns end-to-end by following established production processes. These include, but are not limited to:
Creative development, backend set-up, scheduling, deployment, and performance analysis with limited oversight
Attending internal stakeholder consultative meetings & taking direction from Sr. Manager, Email Marketing, on developing complete client solutions
Gathering and/or developing creative assets, code, and testing email templates
Building audience segments, shepherding campaigns through approval gates, deploying approved emails, and reporting on performance
Supporting lighter weight email drops/campaigns independently or with little oversight
Act in a support capacity for the email marketing team to facilitate effective collaboration with campaign’s internal stakeholders across the company--B2B and B2C. Help set up calls and outline call agendas
For each assigned campaign, help gather and organize assets, know deadlines and other key dates, as well as understand campaign goals/business needs
Actively participate in in-team planning sessions by bringing up innovative ideas and suggestions, based on Candidate’s knowledge of the modern email marketing practices, benchmarks and/or industry trends
Following Sr. Manager’s directions, proceed to development of campaign/program assets, including building templates, segments and a campaign canvas in Eloqua, coordinating landing page development with a Web Development team, obtaining stakeholders’ approvals, and activating ready-to-launch campaigns on schedule
Help manage and maintain Email Marketing Master Calendar and alert Sr. Manager about any audience overlaps and provide campaign development status updates, affecting drop schedule
Know and actively use in a daily work Brand Guidelines and the Library of Email Template components. Help develop new components as appropriate
Be aware of larger Digital Marketing initiatives and take holistic approach to campaign management, ensuring a close alignment with Integrated Digital Marketing campaigns and cohesive marketing communications across channels
Partner with Social Media and Content Marketing & SEO teams on developing compelling email marketing communications, including email copy/messaging
Develop email template HTML by writing code from scratch, using component code snippets, or a combination of those to ensure clean rendering across email clients
Understand data structure and list segmentation within the email marketing platform (Relational / SQL Tables)
Assist email marketing team members in the Eloqua database/record management; specifically, the DB clean-up practices and projects
Measure effectiveness of email campaigns against major KPIs; prepare comprehensive reports and analysis. Present data to key stakeholders and propose future campaign optimizations, as appropriate
What You Bring to the Table:
Minimum 2 - 3 yrs. experience at a medium/large national brand in an Email Marketing-specific role
Must have intermediate level of HTML hands-on experience
Must have strong, hands-on CSS coding skills
Practical knowledge of Best Practices and industry standards applicable to email template design, coding and deployment
Image editing skills (Adobe Photoshop, InDesign, and Illustrator)
Familiarity with Google Analytics
Understanding of IA/UX & web design principles and how those differ or apply to email template design
Knowledge of CAN SPAM, Privacy Policy fundamentals for email marketing and list management
Strong time management and communication skills
Extreme attention to detail
Education and Certifications:
Bachelor's degree is required, with Major in Marketing Communications, Digital Marketing, or Computer Science
Astound Broadband, the sixth-largest telecommunications provider in the United States, is a leading supplier of cutting-edge technology and communications services—and applicants like you make it all possible. To develop your career, we provide one-on-one training and coaching, a supportive work environment and the opportunity to represent a superior telecommunications company.
Guided by our cultural values, we recognize that our work can’t be done well without a team that fully reflects our customers and communities. Diversity, Equity & Inclusion (DEI) are more than a goal for Astound. DEI is a responsibility and a commitment we invest in every day because we understand that a diverse workforce and culture that is truly inclusive, where our team members feel heard, valued, respected, and encouraged to reach their full potential, leads to more engaged employees, creates more effective teams and fosters greater innovation and creativity.
Additionally, we offer a robust benefits package, including rewards, recognition and employee discounts to ensure your continued success. With us, you’ll stay empowered to do your best work by creating astounding possibilities for local communities and beyond.
