POSITION TITLE: Broadband Marketing & Sales Administrator
DEPARTMENT: Communications and Marketing
REPORTS TO: Manager of Communications and Marketing
DIRECTLY SUPERVISES: None
FLSA CLASS: Exempt (Non-Union)
This position develops, creates, implements, and evaluates marketing and sales strategies to effectively promote the products, programs, and services offered by Sand Prairie. The administrator is the liaison to the broadband department, working directly with the Manager of Broadband Services to drive sales and market share through effective marketing strategy development and execution.
Essential Responsibilities and Duties
Drive overall Sand Prairie brand and marketing vision through development and creation of marketing plans that will include but are not limited to traditional print and radio advertising, direct mail, special events and public relations.
Develop and implement an integrated online strategy utilizing web and social media channels. Oversee relevant content on website and work to optimize online sales.
Work to determine potential new marketing channels/support opportunities.
Ability to produce copywriting, creative and graphic design material.
Work closely with the Sand Prairie sales team to ensure they have the marketing tools needed to achieve sales goals. Assist sales efforts by providing event planning, presentations and public relations support
Make sales calls as required.
Suggest and implements business member research initiatives on an as needed basis.
Develop and recommend business member retention programs to retain members and build loyalty.
Establish and maintain key business marketing reporting and metrics to ensure ongoing assessment of marketing’s success. Analyze campaign results and take appropriate actions to ensure goals are achieved.
Assist with the creation of Sand Prairie’s marketing budget and provide ongoing budget reconciliations. Ensure processing of all vendor invoices in a timely manner
Share, inform, and educates members of Sand Prairie services, offerings, and events.
Inform all relevant internal parties of Sand Prairie’s marketing vision, plans, and tactics.
Complete all other duties as assigned and qualified.
Member Service: Always demonstrates a commitment to member service. Works well with others and provides courteous, efficient service to members, employees, management staff, and the board of directors.
Problem Solving: Identifies and resolves problems in a timely manner.
Analytical Skills: Applies critical thinking skills to analyze market conditions, competitor activities and industry best practices.
Technical Skills: Pursues training and development opportunities to continuously build knowledge and skills.
Communication Skills: Speaks clearly and persuasively, listens for clarification, and effectively responds to questions.
Written Communication: Writes clearly and informatively; edits work for grammar and spelling and varies writing style as needed.
Teamwork: Serves as a contributing member of the Jo-Carroll Energy team in carrying out cooperative goals and objectives. Remains open to the viewpoint of others and welcomes feedback.
Ethics: Treats others with respect, keeps commitments, accepts responsibility for actions, inspires trusts, works with integrity, and upholds the values of the cooperative. Uses sound judgment and is discreet concerning sensitive matters; maintains confidentiality when required.
Organization: Well organized and resourceful; capable of multitasking with ability to remain calm in difficult situations.
A bachelor’s degree in marketing, graphic design, public relations, or related field with at least three years of relevant experience. Professional experience in the telecommunications industry is a plus.
Proven track record of understanding and effectively communicating complex and/or technical business products, services and solutions.
Demonstrated creativity and effectiveness in business marketing programs including but not limited to advertising, promotions, point of sale, etc.
Enthusiastic team player who takes initiative, able to balance multiple priorities, is detail oriented and deadline driven.
Superior personal computer skills. Software experience in current versions of Adobe Creative Suite and Microsoft Office Suite.
Excellent writing, editing, proofing, desktop publishing and layout skills to develop professional and effective marketing material. Candidate should submit portfolio pieces that demonstrate relevant skills.
Demonstrated high level of interpersonal skills, poise, tact and diplomacy to handle sensitive and confidential situation in written and verbal communication.
Ability to maintain productive working relationships and interact with members and the public on a regular basis.
Normal working hours are 8:00 a.m. to 5:00 p.m., Monday through Friday.
Need to travel independently to various locations both inside and outside the Cooperative’s service territory.
Usually working indoors in a normal business environment, but with occasional day trips in or near service area including site visits with public.
Necessary to travel to meetings and events alone, which may require overnight stays away from home.
Attendance at evening and weekend events will be necessary.
Manipulate and operate telephone, personal computer and audiovisual equipment.
Physical Demands of the Position
Physical activity, to include walking, stopping, bending, lifting up to 25 lbs, climbing, kneeling, reaching, crawling, and pushing. Repetitive motion with hands and fingers.
Must be able to communicate clearly and accurately for work and safety compliance. Must be able to see close and far distances.
Additional Salary Information: This position is an exempt position with great benefits ! LTD, STD, PTO, 401(k), Pension, BCBS Health Insurance, Dental, Vision, Holiday Pay, and much more.
About Jo-Carroll Energy, Inc (NFP)
Jo-Carroll Energy, Inc is an exceptional 19,270 member distribution cooperative with over 2,300 miles of electric line, 295 miles of natural gas pipeline and 99 broadcasting locations for high-speed wireless broadband and fiber. We serve parts of Jo-Daviess, Carroll, Whiteside, and Henry Counties located in the beautiful un-glaciated hills of Northwest Illinois. This area is an Outdoorsman’s or Outdoorswoman's paradise on the banks of the Mississippi River with abundant hunting and fishing as well as wonderful four-season outdoor recreational opportunities that include downhill skiing, snowmobiling trails, bike trails, boating, and campgrounds.